The Role Of The Environment In The Organizational Change Of The Sme-S Research Based In The Eastern Part Of Kosovo
Managing change is an important issue in today's business environment, which changes constantly. If the enterprise wants to survive, grow and increase profits it must change its strategies continuously. The need for change comes from two main premises: external environment and internal environment. From the external environment treated competitive forces as (rivalry among competitors, the power of buyers, power of suppliers, the threat of new products, the threat of new entrants), forces that are uncontrollable by the enterprise.