Customers’ satisfaction in service quality aspects among public sectors banks and private sectors banks in Coimbatore city – An empirical study

Author: 
Sumathi C. and Dr. S. Kousalya Devi,

The present study prominences on the customer satisfaction in service quality aspects among public sectors banks and private sectors banks in coimbatore city. The major objectives of this study are to identity the expectations (E) of consumers concerning banking facility, to discover perception (P) of consumers concerning service excellence of banks and to associate service excellenceslits (P-E) in public sectors banks and private sectors banks in Coimbatore city. Empirical method adopted with the basic arrangements of SERVQUAL instruments to measure the service Quality of banks. A grouping of convenience and duster sampling techniques were cast-off to select respondents from consumers of two public sectors banks (SBI & Canara Bank) and two private sectors (ICICI & HDFC Banks) in Coimbatore city. Arithmetic mean was calculated with the assistance of SPSS to examine the dates. The outcomes of this study indicate that the service gap is lesser in private sectors banks when compared to public sectors banks which shows that the private sectors bank consumers were extremely satisfied when compared with public sectors bank consumers. Aspects more subjugated by private sectors banks throughout the whole SERVQUAL excluding in the circumstance of assurance in which the public sectors banks have healthier results. Both the type of banks must find resolutions to reduce the prevailing service gaps and increase their customer satisfaction. Public sectors banks in particular increase their performance in order to uphold and preserve its market share in Coimbatore city.

Paper No: 
904