International approach in negotiation skills and relationship management
Perception throughout the negotiating process is influenced by culture. One element that is frequently disregarded in international commercial discussions is the complexity of human perception. We are aware that culture shapes perception and that each of us processes and interprets the world through a cultural lens. Perception affects how we communicate, and our views about ourselves and other people mirror these communication experiences. Our cultural experiences in daily encounters are the source of the social component of social cognitions.