Social Sciences and Humanities

Micro, Small and Medium Enterprises (MSMEs) in India plays an indispensable role in the economic development of the nation through contribution to the manufacturing output, increasing foreign exchange earnings, provision of employment opportunities, exports, andpromoting balanced economic development. The focus of this study is important problems of marketing of MSME units in the study area. The study also identifies the prominent marketing channels deployed by these businesses in the Indian scenario.

Background: COVID-19 A new type of virus discovered in the city of Wuhan Cina, this COVID-19 pandemic virus causes a high death rate that puts the world on maximum alert. Some children and adolescents are more susceptible to psychosocial effects during a pandemic. The COVID-19 pandemic that occurs can add to the storm and stress on teens will cause anxiety. Objective: To find out whether there is a relationship between the impact of the COVID-19 pandemic and the level of adolescent anxiety.

Purpose: To identify the perception and its impact of mobile banking services in technology era among rural bank customers in Tamilnadu. Methodology: Researchers prepared a structured questionnaire for the purpose of collection of data from the respondents. Convenience sampling method was used to identify the perception and impact of mobile banking services in technology era among rural banks customers in Tamilnadu. The questionnaire was distributed to 300 respondents, out of which 289 were received, 11 questionnaires were rejected due to in complete responses.

Digital marketing offers a diverse toolkit for enhancing the visibility, engagement, and sales of products online. This paper investigates the unique landscape of illegal IPTV services, focusing on the challenges and strategies within their digital marketing efforts. Through a mixed-methods approach, analyzing responses from 100 individuals via SPSS, we've uncovered distinct obstacles these services face, particularly in promotion and payment processes.

The current study sheds light on the psychological dimension of the major characters of the book 1984. It explores the psychological conflict that leads to the issue of Sadism as a result of the extreme struggle among the book characters based on the psychoanalytic perspective. It is observed throughout the book from the beginning to the end, the predomination of the psychological suppression of the major characters.

In this study the researcher assess the life skills of senior secondary school students of Biswanath district of Assam. This study is a descriptive survey study and the samples are collected randomly from grade XI senior secondary school students. For the data collection, tool developed by R.Subhasree Nair, A.Radhakrishnan and Sunitha Ranjan was used. A total no. of 300 senior secondary students from Biswanath district of Assam was selected. For analyzing the data mean, Standard deviation and t-test was used.

Consumer behaviour, a complex and dynamic phenomenon, is influenced by various factors, among which lifestyle plays a pivotal role. This research aims to delve into the intricate interplay between consumer behaviour and lifestyle, seeking to uncover the nuanced ways in which individuals' choices, preferences, and purchasing decisions are shaped by their unique lifestyles. The study employs a multidimensional approach, considering the diverse aspects of lifestyle, including social, cultural, economic, and psychological dimensions.

From its early beginnings during British control, Indian writing in English has developed into a rich literary heritage with notable contributions from various writers. One of the main factors in the globalization of Indian literature was the translation of works written in the indigenous language into English.

The retail environment has developed into a sophisticated network of connections and experiences, moving beyond simple transactions. In this vast space, consumers and merchants are always looking for the magic that turns everyday shopping into an amazing journey. The purpose of this study is to sort through the complex factors that go into creating a memorable shopping experience in structured retail environments. Customer loyalty and pleasure are essential components of organized retail, which entails building engaging environments that go beyond simple product sales.

Rural sustainability is a social construction that calls for deliberate considerations, inquiries and concerns. The advocacy role of the mass media in the furtherance of the strategies intended for the durable solutions to emergent issues in the rural areas cannot be undermined; on these grounds, this study addresses the position of cartoon journalism in the advancement of the rural sustainability strategies in Nigeria.