Social Sciences and Humanities

Nowadays, despite a fast growing of the role of content marketing and its importance as one of modern marketing tools, there are lack of studies about it. The purpose of this paper is to explore how the power of Digital Content Marketing and Social Impact Theory in food industry lead to e-wom and Consumer Engagement in three provinces (Iran and Afghanistan). Applied method has been used for this research in which the questionnaire has been utilized in order to gather the required data for describing the research variables and interpreting the relations among them.

This paper examined the four most used theories of entrepreneurship and their reflection on Tanzania's economy. Entrepreneurship theories have remained the most researched issue in development economics. There are several theories of entrepreneurship, including economic, psychological, and sociological theories. The paper used a narrative design to review the empirical literature on entrepreneurship. During the review, the economic theory of entrepreneurship has many empirical works of literature compared to others.

John Rawls's "A Theory of Justice" posits justice as a fair framework where free people with equal rights work together in an economic system that is equitable to all. The Liberty Principle and the Equality Principle are two cornerstones of Rawls's theory, which advocates for just equity and individual liberty. Rawls believes humans should not be seen as mere tools to achieve social goals but as rational beings capable of reasoned choice. He advocates for a more equitable society where everyone has the chance to achieve their dreams.

This study explores workplace disputes and how they generally harm organisational productivity and its employees. It identifies the causes of workplace conflicts, their havoc-wreaking consequences, and approaches for managing and resolving conflicts. This research also identified some of the causes of disputes in an organisation which include communication problems, competing goals, individual differences, task interdependence, differing common interests and goals, etc., which appear as major conflict roots.

The aim of this article is to empirically validate and quantitatively test (using the structural equation method) the theoretical model communicated in an article ( Elhaddouchi & Elkharraz, 2020), and to strengthen the scientific framework of the results obtained (verification of research hypotheses).We have attempted to highlight the perceptions of the main players, belonging to a particular context (the Moroccan education system) concerning the question of the contribution of technology and IS capabilities to the organizational performance of the Moroccan school edu

Customer experience is one of the most fundamental concepts in marketing literature which resultsin hedonic & memorial experience for customers. In-store experienceis an important phenomenon that increasingly attracts the professional marketing experts and academics around the world and can use them as a distinctive tool in the stores. The methodology of this study is based on descriptive and mixed method.

Cet article examine l'impact et les avantages de l'utilisation des langues locales comme médium d'apprentissage dans le système éducatif. Il met en lumière les diverses dimensions socio-culturelles, linguistiques et pédagogiques liées à cette approche. L'article souligne comment l'intégration des langues locales favorise l'engagement des apprenants, renforce leur identité culturelle et améliore leurs performances académiques. De plus, il met en évidence les pratiques exemplaires et les défis potentiels liés à la mise en œuvre de ce modèle pédagogique.

In modern society, innovation technologies expand to almost every field of human activity, including in education and due to integrating innovation technologies into the educational process practice, the whole phenomenon gained special significance within improvement and modernization of the established at all educational system. Currently, the problem of active integration and wide application of innovation technologies in education is highly significant and the present study explores innovation technologies of learning in the modern education.

Knowledge management is a critical aspect of modern organizations seeking to harness their collective intelligence and remain competitive in a dynamic business environment. With the advent of distributed data and knowledge-based systems, the landscape of knowledge management is undergoing significant transformations.

This paper conducts a strategic benchmarking analysis of the Uzbekistan automobile industry to assess operational efficiency and performance metrics crucial for gaining competitive advantage. The study focuses on understanding the industry's current state, identifying key performance indicators (KPIs), and evaluating these metrics against global standards. By benchmarking against leading automotive industries, the research aims to provide valuable insights and recommendations for enhancing competitiveness.