Bottom-up modulation within the scope of consumers´ visual perception: the effect of previous ocular fixations on the perception of bistable logotypes
Background: Bistable images are visual stimuli that have the particular characteristic of being interpreted in two different ways. Due to their physical characteristics, these images, while being observed, encourage the observer to make perceptual alternations, in such a way that it is never possible to perceive the two possible percepts simultaneously. The defining lines and contours of a bistable image, along with all its characteristics, can influence its perception, as well as the areas of the image that are observed.