Customer satisfaction on the bank’s support facility services in rural areas
This research study examines the support facility service quality of customers of the selected banks in the east Godavari rural areas. In this research work an attempt was made to understand the level satisfaction of a customer on the various factors of support facilities aspects of banking services with respect to selected bank (Public sector banks like SBI, BOB and Private sector banks like HDFC, ICICI). A self-prepared questionnaire was used as a measuring tool and distributed to 480 bank customers in equal sample number located in the rural parts of east Godavari.