Origination of public finance management in modern marketing strategy and its effect (at a glance)
In the modern market situation, the role of finance management is very vital because it directly related with the present and future growth of the nation. The main purpose of this paper is to review recent studies on small and medium sized companies in order to concentrate on the main critical issues which are arising in financial management. If we classify the problem then the major components of financial management can be analyzed into three segments: a) The question of liquidity management and cash flow management. Cash is company’s most precious nonhuman asset.