June 2017

This study focuses on seasonal dissimilarities of zooplankton structure of selected lentic habitats in and around the Hospet city, Karnataka state. Three lentic habitats were identified and sampling was done in the identified four location of the selected water tanks and assessed for its water quality status based on its physico-chemical parameters (temperature, pH, total dissolved solids, hardness, calcium, phosphate, nitrate and dissolved oxygen), during February 2015 to January 2016. A total of 16 species belonging to four groups of zooplankton like 4 protozoan, 4 rotifera, 3 cladocera and 3 copepodain the present study. The physico-chemical parameters of water were compared with standard values recommended by BIS and WHO. Significant correlation in water quality and zooplankton abundance were observed in different seasons. In the present study, the total zooplankton population was low in summer, moderate in pre monsoon, monsoon and high in post- monsoon. The zooplankton structure was more in the Daroji water tank to the lowest at Kampli tank water then Somalapura water tank. Zooplankton populations have shown positive correlation with all the physico-chemical parameters in pre-monsoon, except pH (-0.8686).

Iron Deficiency Anemia is a major public health problem which affects all age groups. Women in reproductive years are more susceptible to iron deficiency and consequent anemia. A lot of reasons are a part of the etiological factors of anemia and diet being one of the major cause. A poor, nutrient deficient diet makes anemia part of a vicious cycle which fails to end. The present study is aimed at development of laddoos, which are rich in iron by incorporating garden cress seeds at various levels. Garden cress seeds are highly nutritious and are excellent source of iron which is 100 g/ 100g of seeds. These are readily available and can be used for food fortification. In this study 4 variations of laddoos were prepared viz., A, B, C and D by incorporating 2.5g, 5g, 7.5g and 10 g of garden cress seeds, respectively. All the four variations were subjected to sensory evaluation. Variation D was found to be the most acceptable one. The nutrient content was calculated to be around 10.50g/100g of the product.

Ectodermal dysplasia (ED) is a hereditary disorder characterized by abnormal development of certain tissues and structures of ectodermal origin, like the sweat glands, scalp hair, nails, skin pigmentation, and craniofacial structures. Orofacial characteristics of this syndrome include anodontia or hypodontia, hypoplastic conical teeth, underdevelopment of the alveolar ridges, frontal bossing, a depressed nasal bridge, protuberant lips, and hypotrichosis. A 12-year-old male patient exhibiting the classical features of HED (hypohidrosis, hypotrichosis and hypodontia), visited our Department of Prosthodontics at Chatrapati Shahu Maharaj Shikshan Sanstha Dental College and Hospital . In the clinical and radiographic evaluation, it was evident that the only erupted teeth were three conical teeth in the anterior region and one posterior tooth in the left side of the maxillary arch. Resin composite restoration of occlusal morphology of anterior conical teeth followed by provisional removable partial dentures in the maxillary arch and complete denture in the mandibular arch was fabricated for prosthodontic rehabilitation of this patient after considering his growth and the number and condition of his present teeth. At the 6-month follow-up no major complications occurred and definitive treatment can be planned (if necessary) after the completion of growth.

In a competitive and brand conscious market, like Kenya, building brand equity of any product is a challenging task. Companies need to assess the prior experiences and future aspirations of consumers to possess these brands. In this context, we examine the effect of advertisement and word of mouth on brand equity. Data was collected from 384 shoppers from three supermarkets Eldoret town, Kenya, through self-administered questionnaires using systematic sampling technique. Out of these, 346 were used for the purpose of this study, which provided a response rate of 90 percent. Multiple regressions confirmed that advertisement exerts a significant, positive effect on brand equity; the results also reveal a positive and significant moderating effect of word of mouth on the relationship between advertisement and Brand equity. These results add some new understanding to the literature on advertisement, word of mouth, brand equity and their interrelationships which influence the development of the retail industry in a developing country context. Firms need to put more emphasis on advertisement by differentiating their ads from those of competitor’s brands, being creative in their adverts, improve reputation of their brands, focus effort on massage impression and opinion leaders whose word of mouth influences brand equity.