Effects of service quality, perceived value and trust on destination loyalty and intention to revisit Malaysian festivals among international tourists
Festival has been a good medium to boost tourism. It attracts tourist locally and internationally to a certain destination. Thus, it catalysts the growth of tourism sector of the destination. In Malaysia, there are various festivals celebrated every year. Several vital aspects of festivals are service quality, perceived value, trust, destination loyalty and intention to revisit. This study aims to examine the effects of service quality, perceived value and trust on destination loyalty and intention to revisit among international tourists.