The Adoption Of The Strategy Function In Indian Companies
Why do some companies succeed? What distinguishes these companies from their competitors? What do they do differently to ensure they develop and maintain their competitive advantage? This paper puts forward the hypothesis that companies, which adopt a formal strategic management function, within their organisation structure manage to maintain their competitive advantage. The field of strategic management has matured in the last few decades from a corporate planning function, to a wider and to some extent, a less quantitative oriented field.