The objectives of this paper were to carry out a meta-analysis for the tourism and service businesses in Pattaya, investigate current situation of its tourism, expectations of tourists, problems and obstacles, future tourism and service businesses and influential factors for stability and sustainability of tourism and service businesses in the studied area. Meta- analysis, Delphi technique and survey research were employed in an integrative approach, with focus group. The findings revealed high significance of attraction business, safety and security service, knowledge, professional skill and experience of tourist guide, and information service that influenced the stability and sustainability of tourism and service businesses in Pattaya.
Paper No:
1314
