Satisfaction is a kind of steeping away from an experience and evaluating it. One could have a pleasurable experience that caused dissatisfaction because even though pleasurable, it was not pleasurable, it was supposed or expected to be so satisfaction / dissatisfaction is not an emotion. Customer satisfaction means accordance of subjective expectations and the actual satisfaction of needs towards product and services satisfaction occurs when the expectations of the consumer with a particular product are similar to the performance level, and whenever the performance of a product will meet the expectation level of the customer he/she twill also be satisfied. This study has undertaken to know the customer satisfaction regarding bajaj two wheelers in cumbum town, Theni Distict.
