Consumer behaviour, a complex and dynamic phenomenon, is influenced by various factors, among which lifestyle plays a pivotal role. This research aims to delve into the intricate interplay between consumer behaviour and lifestyle, seeking to uncover the nuanced ways in which individuals' choices, preferences, and purchasing decisions are shaped by their unique lifestyles. The study employs a multidimensional approach, considering the diverse aspects of lifestyle, including social, cultural, economic, and psychological dimensions. The findings of this research contribute valuable insights into the evolving landscape of consumer behaviour, shedding light on the significance of lifestyle as a determinant of preferences and purchasing decisions. The implications extend to product development, marketing communication, and market segmentation strategies, enabling businesses to tailor their offerings to better align with the diverse lifestyles of their target audience. As consumers increasingly seek products and services that align with their values and aspirations, understanding the intricate connections between lifestyle and consumer behaviour becomes imperative for businesses aiming to thrive in a competitive market. This research serves as a comprehensive guide for marketers, researchers, and policymakers, offering a deeper understanding of the complex web of factors that shape consumer choices in the context of their lifestyles.
