Rural sustainability is a social construction that calls for deliberate considerations, inquiries and concerns. The advocacy role of the mass media in the furtherance of the strategies intended for the durable solutions to emergent issues in the rural areas cannot be undermined; on these grounds, this study addresses the position of cartoon journalism in the advancement of the rural sustainability strategies in Nigeria. The study defines the pattern and practice of cartoon journalism in Nigeria, it relates the bases for the attainment of rural sustainability and considers the advocacy position of cartoon journalism in the advancement of sustainability measures in the outlying areas. The agenda setting theory as well as the development media theory are adopted in the study to establish a workable theoretical framework and the case study research method which permits the consideration of many, related elements for the purpose of comprehension was employed. From the study, it is culled that for cartooned elements to play their role successfully in helping to propagate and achieve the Sustainable Development Goals in rural regions, they must be intentional, directional, persuasive, and creatively woven around strings of strategic messages.
