This research study examines the support facility service quality of customers of the selected banks in the east Godavari rural areas. In this research work an attempt was made to understand the level satisfaction of a customer on the various factors of support facilities aspects of banking services with respect to selected bank (Public sector banks like SBI, BOB and Private sector banks like HDFC, ICICI). A self-prepared questionnaire was used as a measuring tool and distributed to 480 bank customers in equal sample number located in the rural parts of east Godavari. The statistical measurement was conducted on the level of satisfaction varies with the respect to type of bank, gender, age, type of account, and frequency of visit for the factors of support facilities aspects of banking only. Moreover, comparison between the findings and customer satisfaction surveys was conducted along with an attempt to prove correlation between customers’ perceptions regarding support facilities service quality. The Findings of the study revealed there are gaps between expectations and perceptions among customers of selected banks which implied that there are some support facilities quality shortfalls that need to be taken care off. The absence of proper man power and utilisation of resources related to service makes this work regarded as inventive.
