A study on the customer preference towards online streaming services

The competition between cable television and online streaming services increases because of the digital media expansion. Acquiring customers today takes quite just advertising; it requires tailoring business objectives to the requirements and needs of consumers. Numerous studies have examined the connection between the adoption of cable and online media, and key variables like cost, simple use, and social trends. During this study, we explore variety of things which consumers consider when choosing online streaming options. Sample data was collected through a survey questionnaire among the students. With reference to demographics, gender played no clear role while age showed marginal impact in choosing online streaming services. The research also presents the awareness level and the program they prefer to watch through online streaming services.