This research examined the influence of internal factors on the behavior of organic rice farmers in Sragen. Research using quantitative methods. The results of this research are described qualitatively. Relationships model between variables are described in qualitative descriptive. Hypothesis test by using path analysis program employing methods Amos SEM. Internal factors influence model on behavior are (1) YP1 = 0.51 XV + 1,12XD; (2) YP2 = 0,32XV + 0,26XD; (3) YP3 = 0,59XD where: YP1 = knowledge, YP2 = increase in ownership of assets of economic value, YP3 = satisfaction as the organic rice farmer, XV = personal motivation to make changes, XD = supporting force to continue to make changes. Contributions supporting force to continue to make changes (XD) 1.12 is greater than the contribution of personal motivation to make changes (XV) 0.51 to behavioral change in the form of knowledge. Contributions personal motivation for change (XV) of 0.32 is greater than the contribution of the supporting force to continue to make changes (XD) 0.26 to behavioral change in the form of attitude. Internal factors that influence behavioral change in the form of attitude is supporting force to continue to make changes (XD) 0.59.
