Purpose: To identify the perception and its impact of mobile banking services in technology era among rural bank customers in Tamilnadu. Methodology: Researchers prepared a structured questionnaire for the purpose of collection of data from the respondents. Convenience sampling method was used to identify the perception and impact of mobile banking services in technology era among rural banks customers in Tamilnadu. The questionnaire was distributed to 300 respondents, out of which 289 were received, 11 questionnaires were rejected due to in complete responses. The sample size is 289. Findings: The results revealed that rural bank customers were using mobile banking services because of convenience; they have lack of knowledge about mobile banking services provided by banks. The bankers have the responsibility to make aware about the technology oriented services to rural bank customers. Practical Implications: This research study focused on the perception and its impact of mobile banking services in technology era among rural bank customers. Security, flexibility, and benefit issues related to mobile banking services also analyzed. Originality/Value: Mobile banking services are introduced by most countries in the world because of easiness, convenience, flexibility, time and so on. Rural bank customers are using mobile phones and use mobile apps to fund transfer, check balance, and view few transactions.
