Perception throughout the negotiating process is influenced by culture. One element that is frequently disregarded in international commercial discussions is the complexity of human perception. We are aware that culture shapes perception and that each of us processes and interprets the world through a cultural lens. Perception affects how we communicate, and our views about ourselves and other people mirror these communication experiences. Our cultural experiences in daily encounters are the source of the social component of social cognitions. However, we frequently overlook the impact of culture in our discussions. Once the role that perception may play in the negotiation process is recognized, it becomes easier to comprehend the intricate communication process involved in negotiations, particularly those involving international company. Our views of ourselves and other people are influenced by culture. Different behaviors are interpreted or viewed differently in different cultures. We must examine how perception affects the negotiating process more thoroughly if we hope to comprehend the dynamics of unsuccessful international commercial negotiations. In particular, consider how faulty viewpoints could ultimately prevent consensus.
