Purpose: Marketing activities are an essential part ofbusiness practices in improving work efficiency and effectiveness. It attracts customers and retains them with long term relations. The main purpose of this research is to identify the Impact of revolution in digital marketing on the profitability index of business. Methodology: The research activity has been conducted with the review of books, articles and journals. It involves the qualitative analysis of ideas so that the purpose of the research is achieved. This methodology supports deriving proper findings and conclusions of the project. Findings: The Concept of Digital marketing and applications has revolutionised the world of business management. The various sources of digital marketingsuch as web, social media and Google ads are used for marketing a product or service so that customer awareness can be ensured. This method is suitable for the growth and expansion of business activities in a new world. Conclusion: The research suggests that digital marketing is a modern-day practise of using a network to promote products and services on a wider base. It allows customer awareness to reach a global level and compete with other organizations. The major benefit of digital marketing is seen through a growth in the profitability graph through customer expansion.
