The impact of behavioral finance on investment decisions in the context of the crisis in Lebanon

Lebanon is considered one of the countries experiencing difficult economic conditions that hinder economic development, especially since its economy relies primarily on small and medium-sized enterprises. The investment decisions in these enterprises are influenced by a number of factors that require study and analysis. Behavioural finance and financial choices during a severe economic crisis are examined in this study, providing useful insights for academic research and practical applications. After the economic crisis in Lebanon, respondents perceive higher financial risk, indicating increased economic uncertainty. The crisis has also caused cautious decision-making and a lasting impact on financial behaviour, with many respondents avoiding certain financial actions and changing their financial strategy. This study illuminates the intricacy of behavioural finance dynamics amid an economic crisis, revealing Lebanon's investors' and consumers' financial decisions. The ongoing crisis has exerted a notable impact on their perception of financial risk. Participants are inclined to have a greater perception of increased financial risk following the occurrence of the crisis, indicating a heightened level of uncertainty resulting from the economic turbulence. Moreover, the crisis has engendered a climate of prudent decision-making and a sustained influence on financial conduct.