OTT means ‘over-the-top’, which is so called any media service that gives streaming of video content like TV shows and films via app or website thought the internet other than traditional distribution networks like cable and DTH. You would like an internet connection and a device, which may be your mobile phones, tablets, laptops, or smart TVs, to observe the content. Anyone can see this whenever they wish through these platforms rather than following a guide or expecting their favourite shows and films to air. This is often among the various reasons why OTT platforms are gaining popularity. OTT is restricted to the web and its content is usually unavailable elsewhere.OTT services in India are a lot, it is often a hassle choosing the simplest one for you. Choosing this platform depends on the type of content you’d wish to stream. There’s Netflix and Amazon prime video for streaming series and exclusive movies, whereas for streaming regional content and serials we have Disney + hotstar, Voot and Sony LIV. The chief aim of the study is to conduct a comparative analysis of the top OTT platforms available in our country. The secondary objectives are to identify the significant relevant factor that is influenced by the users of OTT platforms like User friendliness, design system, payment gateway, etc. The research conveys that a huge number of the respondents are well aware of Netflix and Amazon prime video. Their favourite genre is described to be Thriller. Respondents spend at least 2 to 4hours with their favourite OTT platforms and they use mobile as their primary device for watching this. The questionnaire survey method is adopted for conducting the research which is circulated through Google forms due to COVID’19. The sample size was 150 which all of them were from Kerala. The instruments helped to conduct the study are CHI- Square test, MDS and Percentage analysis. The software whichis used to conduct the study is SPSS.
